Negative Publicity Management
When a bush fire starts, it spreads with devastating speed. It feeds on everything on its path and bludgeons into a nearly unmanageable conflagration until after days of back breaking…
Continue readingTarget the right link page
Having discussed the overview of link popularity in our last post, we would now delve further into the challenges associated with development of that coveted link. Going by the adage…
Continue readingLink Building: The paradox of Poverty amidst Plenty
An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it….
Continue readingSocial Search Engines
To make any online marketing strategy garner the desired ROI, it is imperative that the right search engines be chosen to get maximum mileage out of the Online Marketing initiatives….
Continue readingSEO v/s PPC
The debate over whether PPC (Pay Per Click) is more effective as an Online Marketing tool or is it SEO (Search Engine Optimization), is almost as old as the evolution…
Continue readingThe keyword research dilemma
One of the most common pitfalls while doing keyword research is to pick the keywords with the most search count as shown/predicted by various tools including but not limited to…
Continue readingMarketing over Internet – The Viability and the Risk
Advent of Internet has literally revolutionized the way business is done in the contemporary world. With millions of users across the globe surfing the World Wide Web for their day-to-day…
Continue readingSEO Semantic XHTML
We have recently started upgrading the code for our company’s website from XHTML 1.0 Strict to SEO Semantic XHTML 1.0 Strict. The new code would help in the following ways:…
Continue readingBuilding links with the right mindset
As of today, most of the link building efforts are geared towards enhancing the Google Page Rank to further improve the search engine rankings. This may not be a wise…
Continue readingFuture of SEO/Internet Marketing
Search engines seem to be either testing or moving towards a social search paradigm. Some of the examples include: http://www.younanimous.com http://www.eurekster.com/ Also, Yahoo is testing its social search engine: http://myweb2.search.yahoo.com/myresults/faq…
Continue readingSearch Engine Optimization – Your Marketing Mediator
The Internet has provided open vicinity to correspond your views. Internet provides a large area of communication and a chance to develop your local and social network. Now it has…
Continue readingSEO Client FAQ
More than often, we have our prospective clients ask us common questions about online marketing/Internet marketing/SEO. In an attempt to spread the awareness about these commonly asked questions, I will…
Continue reading